Research On Agricultural Crowdfunding The New Pattern Of Financing In China

Agriculture crowdfunding,use the financial Internet platform or some crowdfunding platform as the media to attract public doing the investment,when finishing the goals of the fund,the project runs,and ultimately in the form of products or equity as return for the investors.This approach is not only can make investors form a bond with agriculture,but also make investors involved in crop production process,and provide the investors healthy green agricultural products.At the same time, consumers can determine the agricultural production by using the way of agriculture crowdfunding.To a certain extent,can solve the status of crop oversupply.Agriculture crowdfunding in our country still belongs to a new thing,people know nothing about it,and also we don't have so much successful experience of agricultural crowdfunding project in our country.This paper analyzed how the agriculture crowdfunding platform runs,such as "Da Jia Zhong" and also summed up the problems exist in China's agriculture crowdfunding.such as different levels crowdfunding platform,no Industry standard,to a certain extent,bring consumers the investment risk;long production cycle of agriculture,high risk,in the event of accidents,who should be responsible for the risk,there isn't be clearly defined.And compare the crowdfunding platform with overseas,to sum up the overseas successful crowdfunding experience.This article through questionnaires and data analysis,The results of the survey reflect the views of the respondents on existing agricultural crowdfunding,support of healthy food and agricultural crowdfunding,and larger transparency and guaranteed rate of return and guaranteed of the agricultural crowdfunding project have greater impact on the confidence of the customers.Transparency is the highest degree of importance of the project is a major factor,in addition,distribution methods,the quality of the products is of great importance to respondents considered.By analyzing the data,the paper provide guidance for future agricultural crowdfunding projects and also improve the rate of being successful.Innovation of this paper by SPSS data analysis tools,will exhibit the wishes of consumers of data,and the result will be more clearly.Correlation between total score of each variable were 0.631,0.720,0.683,0.340,0.765,0.686,0.760,0.681,0.786 achieve significant at the 0.01 level,indicating that the variables are in compliance with this subject.Project transparency,credibility crowdfunding platform,distribution methods,quality of agricultural crowdfunding product as the relevance of variables that affect the top four,that is a greater degree of influence of these four variables;and whether you can personally participate in farm activities the correlation is the minimum,that its impact is small.