Study On The Optimization Of Network Marketing Xinhongji Stone Material Limited Company

With the development of social economy and technology,the network marketing has become an important means of product sales,network marketing advantages of low cost and high efficiency has been widely used in many products sales.The network has become an important tool to change the traditional mode of operation of business enterprise.The use of advanced network,enterprises can be faster and more accurate access to business information,can make the marketing channel become more smooth,develop a broader market space.However,not every enterprise can according to the fixed template to product marketing,enterprises should according to their own industry characteristics and the market environment,choose the suitable network marketing strategies and continuous optimization,so as to achieve the goal of enterprise network marketing.From the current situation,the network marketing to a certain extent,stone products can solve the problem of sales of stone products and make up for the lack of traditional stone products marketing.But the network marketing of stone products in our country is still in the primary stage,and has not formed an effective system.Although most of our stone products enterprises have established their own network marketing channels,but the effect is not significant to attract customers.Sun Hung Kai Stone Co.,Ltd as a Chinese traditional stone products processing enterprises,in the market competition facing fierce challenges,more need to constantly optimize the network marketing,so as to achieve the company's marketing strategy.In this paper,through the analysis of the deficiencies of the current Xinhongji Stone Co.,Ltd.network marketing and network marketing,the problem is now leading the company to the network marketing,online mall sales are not ideal,network marketing "response" slow,micro channel public marketing effect is poor,Internet platform construction is unlikely to be successful,professional talent shortage etc.six aspects.Based on actual operating in conjunction with the Xinhongji stone material limited company of network marketing,this paper puts forward a correct understanding of marketing optimization of Sun Hung Kai stone material limited company network,overall planning and implementation of instant messaging and marketing,user evaluation system,perfect to carry out online private custom business,search engine optimization,pay attention to the training of marketing talents,establish mechanism,optimize the social CIO network,make full use of the "Internet plus" advantage seven recommendations,and in order to ensure the smooth implementation of the relevant recommendations for the relevant security measures.The hope canprovide some reference for the optimization of the Xinhongji stone material limited company of network marketing.