The Research On "Farmer+Consumer Integration Purchase" Mode Of Fresh Agricultural Products Based On E-commerce

Recently,"Three dimensional rural issues" has been one of the problems of our country.Fresh agricultural products are the important part of Chinese agriculture,and it is not only the necessities of daily life,but also an important source of income of the farmers.The traditional distribution channels of fresh agricultural products are link lengthy,high cost,so much loss and circulation information lagged seriously.They hamper the pace of development of Chinese agricultural economy.So,optimizing distribution channels is an inevitable choice for Chinese agricultural development to make it be smooth and efficient circulation,reduce costs,improve economic growth and people's living standards.And it is also conducive to maintaining social stability.This thesis firstly makes a depth analysis of existing domestic fresh agricultural products circulation and a comparative study of the advantages and disadvantages of three typical representative model:the traditional distribution mode,the mode of supply chain integration,agriculture super-docking mode.On this basis,newer optimized network of direct sales mode-"Fanner+Consumer Integration Purchase" mode is proposed.Secondly,the concept,characteristics,practical significance and specific operational mechanisms of"Farmer+Consumer Integration Purchase" mode mode-based e-commerce platform were studied in detail,and the government is put forward relevant policy recommendations.Finally,make an example of fresh agricultural products in Shandong Province,and start with the supply and demand characteristics of fresh agricultural products in Shandong Province to show the specific solutions of running the "Farmer+Consumer Integration Purchase" mode based e-commerce platform.