| In today’s economic situationwith the continuous deepening of financial reform,the existing economic markethas changed dramatically,the original market is more to break the competition.Besides,as banking is an intellectual intensive industry,there must be more intense competition between peers,especially for maintaining superb customersand the promotion to the customer loyalty.What’s more,the customers are the most valuable resource,so meeting the demand of its diversified and dynamic measurement isthe key to success in the competition.customer managers as special existence in the bank can not only providecustomers with the appropriate advice to meet the demand for financial products orcombination products,but also be able to provide different target service according to different target customers.Performance appraisal,as an importantaspect of human resource management,plays a great part not only in measuring employees’ work,but also mobilizing the enthusiasm and initiative of staffs through the formulation of a series of indicators,which greatly stimulate theirenthusiasm for work,and the spirit of innovation.For the bank’s customermanager,it is the same.Develop ing a scientific performance appraisal indexsystem,the effective measurement of their business development and customerservice levels as well as improving the overall profitability of the banks are all in greatsignificance.Therefore,this report mainly studies in the basic concept and theories of customer manager performance appraisal and finding out the problems existing in x cbank customer manager performanceappraisal to build a commercial bank customer manager performance appraisal system with Balanced Scorecard and key performance indicators through the actual numbers as well as the analysis of the special status of the customer managers in the development of commercial banks.Finally,we put forward the specific strategies on the construction of performance appraisal system for the X bank customer managers. |
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