Study On Development Strategy Of No.4 Engineering Co.,Ltd. Of China Railway A Bureau Group

In 2016 Chinese entered the "13th Five-Year" planning in the new stage,the change of the world situation and turn the Chinese upside down.Railway,highway,water conservancy and other infrastructure construction as an important guarantee for national development,protect the basic needs of people living in the region and promote economic development along the region,so that the development of related industries is of great significance.At present,China's four vertical and four horizontal high-speed rail network in the main framework has taken shape,"13th Five-Year" period,the scale of investment in fixed assets will further enhance the railway.No.4 Engineering Co.,Ltd.of China Railway A Bureau Group as a large state-owned enterprises in the railway infrastructure construction industry,has many years of experience in railway construction,but there are still many problems restricting the development of the company and the long-term stable development of enterprises.Firstly,this paper analyzes the political and legal environment,economic environment,social and cultural environment and technical environment of the company of China Railway Bureau A by using the PEST model.It points out that in the political aspect,railway and other infrastructure constructions,as the important part of our national economy,will continue to get national attention.In the legal aspect,China has formed a great system of laws and regulations;In the economic aspect,railway construction has a significant relationship with economic development level of our country,in the "13th Five-Year" development period,economic structure adjustment will be a great challenge and chance to the railway and infrastructure construction industry;In the social and cultural aspects,the progress will further promote the industry structure adjustment and labor standards;In technology aspects,the knowledge and engineering project management will continue to eliminate upgrade.Through the overall environment analysis and industry analysis with Potter's five forces model,it find that the competitors of China Railway Bureau A mainly from large state-owned infrastructure construction enterprises and the group's brother enterprises;the bargaining power of suppliers is weak while of the buyers is strong;there are few potential entrants and more product replacement.On this basis,it elaborates on the internal environment of the enterprise from the five aspects: product quality,cost,technology,human resources and sales service by using the QCDMS model;On the basis of SWOT analysis,it establishes a comprehensive model of China Railway Bureau A.Through a comprehensive analysis of China Railway Bureau A of the company's internal and external environment,it propose to optimize the organizational structure,improve the level of implementation of the system,improve project management ability,enhance the profitability of the project,take market operation mechanism to enhance the ability of capital operation.The plan of the next period of the company includes the use of diversification strategy,expanding other business;the internationalization development strategy,unswervingly implement the overseas expansion strategy;the use of brand strategy,building the enterprise image.On this basis,the paper puts forward the safeguard measures of fine project management,establishes and perfects the talent guarantee,shapes the positive and healthy enterprise culture.