The Transformation Research Of Investment Advisory Business Of XN Securities Business Departments

With the rapid development of security industry,the breadth and depth of the capital market have been improved during the past 30 years.As of the end of March 2017,the total market capitalization of Shanghai and Shenzhen stock exchanges is 53.96 trillion.The total number of listed companies is 3185.In recent years,there are more financial products widely used in the market.Index futures,Treasury bond futures,share options,commodity options emerge in the market one by one,which allow investors to have new choices on their investments.Householders' wealth is accumulating in a straight high speed accompanied with the national economic boom,the number of high net worth becomes more and so does the demand of wealth management.In such big context,the security investment advisory business,on the contrary,encounters the bottlenecks and difficulties.On Jan 1st 2011,Interim Provisions on Securities Investment Advisory Business had been implemented.The investment advisory business of security companies had been standardized.Although the advisory business has over six years' development,it still cannot reach the expectation of security companies.Now,more and more investment advisers,are thinking about how to achieve their own values under the prudential regulation of the security industry.Whether the transformation of securities business departments in the branch is successful or not is directly related to the transformation to wealth management.This essay indicates the characteristics of various business models via the comparison between China and foreign advisory business,including the independent investment advisory business of Charles Schwab Corporation and financial advisory business of Merrill Lynch.Meanwhile,the transformation of advisory business in XN security business departments is mentioned in the following parts,such as the relocation of the position of investment advisers,find the personal strengthens,teamwork and serve the high net worth.The essay finds that valet financing is strictly prohibited under the current regulation.The Securities Association of China issued the the "Account Management Business Rules(draft)" on Mar 16 th 2015.It means the advisers could do the account management business.This essay analyses the characters of the account management advisory business and the human resource construction.This essay concentrates on the securities investment advisory business and figures out the difficulties faced by the business departments,the transformation of securities business departments is mentioned as well.Throughout the researches,it provides not only the new business models to XN security business departments,but also the reference for the transformation of securities investment advisers.