Research On The Development Of MYC Theme Park Project

With China's economic development by leaps and bounds,the development and construction of domestic theme parks in recent years has entered a period of rapid development,large and small theme parks in various cities everywhere.However,due to the domestic theme park area has not yet formed with industry leadership standards,norms,the theoretical system of theoretical construction is also very small,the development and construction of local theme parks facing the lack of systematic theoretical guidance of the grim reality.Many theme park projects in the construction and development process,a lot of problems or even collapse.MYC theme park project development is also facing a serious challenge,how to help MYC theme park project scientific and healthy development is the focus of this paper.In this paper,MYC theme park project development as the research object,the theme park industry development status and industry trends in-depth study.Based on the macro environment of MYC theme park and its own development status,this paper analyzes the advantages,disadvantages,development opportunities and competitive threat of MYC theme park project development.At present,China's leisure and tourism development is in the era of consumer choice differentiation,the demand for entertainment products more and more diversified,the level of service progress and entertainment facilities quality requirements are getting higher and higher.This article from the perspective of consumer demand for the MYC theme park project core tourism products and ancillary tourism products for scientific development and design to meet the needs of consumers.And carries on the market segmentation to the MYC theme park project through the geographical factor,the tourist motive and the consumer psychology factor,has carried on the scientific market position to the MYC theme park and chooses the reasonable target market.At the same time,this paper puts forward some effective suggestions on the marketing of MYC theme park project from the aspects of product,price,channel and promotion,which will help the MYC theme park project to establish the advantage in marketingand marketing.This paper describes the practical significance and importance of scientific project development research on the development of the MYC theme park project.MYC theme park project should seize the opportunity of the times,scientific positioning,develop their own characteristics of products,follow the market demand to strengthen marketing strategies to achieve the project's sustainable development and expected investment benefits.