Research On Core Competitiveness Cultivation Countermeasure Of FAW Jiefang Co Ltd

In this paper,China's commercial vehicle market has been affected by the development of the domestic economy as the research background,The system of self after joining WTO,facing the foreign giants in the domestic market in the form of joint venture trucks situation,operation and development situation of competitive development of domestic commercial vehicle industry and FAW Car Co.Ltd.in the competition.At the same time,the paper analyzes the current situation of the development of the core competitiveness.The use of literature analysis and empirical analysis,analysis of problems and reasons of the core competitiveness of FAW Car Co.Ltd.in breeding,analysis and decision making of the core competitiveness of the qualitative and quantitative study of the problems in the cultivation of the liberation of the company,and to provide theoretical and practical support and reference for formulating the countermeasure to cultivate the core competitiveness of enterprises in the future.The first chapter introduces the background and significance of the topic,theoretical basis and research methods.The second chapter introduces the development situation of liberation company,through the analysis of the competitiveness of products,marketing services,manufacturing competitiveness of liberation technology competitiveness and enterprise culture present situation,with that product and market demand is not high,the enterprise operating costs are high and the enterprise culture can lead to enterprise development competitiveness in question and the analysis of its appearance the reason.The third chapter carries on the analysis to the liberation of the company to cultivate the core competitiveness of economic environment,policy environment,industry environment,external environment and organizational structure,business strategy,research and development capabilities within the environment,and through the SWOT analysis method,analysis of the liberation of the company core competitiveness of opportunities and challenges,long and short board.The fourth chapter in the first 3 chapters on the basis of analysis of problems and causes in cultivating core competence according to the liberation of the liberation of the company,combined with the core competitiveness of the internal and external environment and the results of SWOT analysis,to develop countermeasures to cultivate the core competitiveness of the company.According to the product and the market demand fit is not high,making the detailed policies and regulations and industry benchmarking analysis,overall product planning,good Cultivation Countermeasures to enhance the competitiveness of products in the whole cycle of the product development project management.In order to solve the problem of high operating cost,the author puts forward three countermeasures to improve the level of enterprise management,such as strengthening the ability of management and operation,strengthening the management of commodity income,and developing the whole value chain.In view of the enterprise culture can not lead the business development,formulate promote enterprise management reform,accelerating informatization construction,optimize the human resource management mechanism and increase the intensity of the four cultural activities to promote corporate culture landing strategy.At the same time,facing the market development change rapidly,making the integration advantages of resources and strengthen the product portfolio,including exclusive exclusive services,development,marketing and non price after the market development and provide countermeasures to improve marketing service mode of value chain of dynamic customer demand solutions and other contents of the two service quality to enhance the marketing competitiveness of the exclusive financial etc..