Urban Recreation Public Space Service Quality Evaluation

The National Tourism issued by the general office of the State Council promulgated the"the ‘National Tourism and Leisure Program(2013-2020)' proposed that by 2020,the basic realization of a well-off society to adapt to the modern national tourism and leisure system,and proposed to tourism and leisure environment improvement,facilities,Development and activities of the organization,the improvement of public services and other measures to achieve.These contents are essentially the practice of urban public space construction,but also the urgent need for the construction of urban public space.The selection of urban recreation public space as the object of space unit research is to meet the urban renewal trend,to meet the daily needs of the public and tourists travel and leisure activities to complete the necessary starting point of city planning "the end of the last one kilometer".Under the new way of tourism,the urban recreation public space is an important recreational area for the public and tourists.The recreators are more involved in the tourism activities.The demand for urban recreation public space service and the demand for tourism quality are also more intense But the urban public space does not belong to the tourism set up specifically for the region,facing the functional positioning,tourism safety management,tourism facilities and many other issues,so to strengthen the quality assessment is to enhance the quality of tourism industry development objective requirements,help to improve recreation The sense of happiness.This paper studies the influencing factors of service quality evaluation of urban recreation public space based on the relevant theoretical research of service quality,and constructs the evaluation of urban recreation space service quality.Based on the study of urban public space service quality,This paper analyzes the level of urban public space service quality by using factor analysis,AHP analytic hierarchy process and fuzzy comprehensive evaluation method,and puts forward the path of further development and optimization of urban public space service quality.Based on the results of theoretical research,this paper takes Xujia Huiyuan recreation public space as the research object to carry on the example analysis to demonstrate the validity and scientificity of the service quality evaluation index.Chapter 1: introduction.The paper mainly analyzes the topic selection,analyzes the significance of the topic,as well as the research route and method of this paper.Chapter 2:theoretical research:first,through literature analysis,summarized the research status related to quality of service;secondly introduces the main theory of this paper have reference to the related concepts,finally this research object of the city public space recreation service quality is defined.Chapter 3: The evolution of public space in urban recreation: first from the interaction between the city and the public space in recreational travel is the inevitable trend of the development of city public space;secondly,deconstruction of the city public recreation space from the basic unit and the space factor;finally pointed out that the characteristics of city public recreation space,recreation space,industrial agglomeration and service brand.Chapter 4:the service quality evaluation system and method of urban recreation public space: first of all,according to the literature survey and group interview to collect the evaluation index,through expert interviews preliminary screening,screening index using factor analysis method.Secondly,using the analytic hierarchy process to determine the weight of the index,the fuzzy evaluation method is used to design the evaluation set,the membership degree of the index is determined and the evaluation matrix is constructed.Chapter 5: Empirical Study——An empirical study of service quality evaluation of Xujia Huiyuan recreation public space : Take Xujia Huiyuan as the research object,according to the evaluation index system and fuzzy evaluation model,combined with IPA analysis method to evaluate the quality of service situation of Xujia Huiyuan,put forward relevant suggestions and verify the evaluation index system and evaluation model Effectiveness.Chapter 6: conclusion and deficiency.Summarize the research results,analyze the deficiencies,and put forward the prospect of future research.