Research On The Development Strategy Of Tourism Industry In Yunyang County, Chongqing

In recent years,people's material living standards have been greatly improved,and at the same time,people's demands for leisure and entertainment are gradually expanding.Based on this background,the tourism industry is rapidly developed,which has received wide attention from all sectors of society.As far as our country is concerned,the contribution of tourism industry to the national economy is undoubted.Tourists' demands get more and more personalized,while tourism industry competition intensifies,and the existing means competition in front of the natural law of survival of the fittest,so the study of the development strategy of tourism industry is gradually becoming a hot issue.At the present stage,researches on this field are focused on the development strategy of the tourism industry in the economic post-developed area.This paper focuses on Yunyang County,Chongqing and carries out the in-depth analysis and discussion on the construction of tourism industry of that region.The development of tourism industry can promote the growth of regional economy and optimize the industrial structure.The research on the development strategy of tourism industry is beneficial to the sustainable development of tourism industry.This study mainly follows the following lines:First of all,it has clarified the significance and background of the topic selection,and explained research objectives,and made a literature review on the basis of it,and combed the research results of predecessors in detail,and made a comment on research situation at home and abroad;secondly,it has given full play to the effects of SWOT analysis,grey prediction method,PESTEL analysis method,industry value chain analysis,five forces model analysis of Potter,objectively and comprehensively analyzed the development environment of the tourism industry of Yunyang County,and illustrated its internal and external competition situation;then based on the current actual situation,it has explained the tourism resources in Yunyang County and launched an effective prediction on the basis of the illustration on its development status,and then summarized the restriction factors and competitive factors faced in the process of its development;finally,it has given full play to the role of the SWOT analysis,objectively interpreted the development environment of the tourism industry of Yunyang County and clarified its strengths and weaknesses,opportunities and threats.Uphold the concept of sustainable development,and actively carry out the strategic layout,determine the strategic objectives and the general idea of Yunyang tourism,and put forward the government leading,structural adjustment,integration of resources,characteristic development,competitive product-driving and other strategic measures.In this study,it mainly explores the development path of the tourism industry in Yunyang County,upholds the idea of seeking truth from facts,and carries out the analysis by combining theory with practice,which have practical significance in enhancing the core competitiveness of the tourism industry in the county and promoting the considerable development of the industry and driving the economic growth of Yunyang County at the present stage.At the same time,it also can provide reference idea for similar area.However,considering the impact of market factors,it is recommended to carry out the construction by adjusting measures to local conditions and to make a specific adjustment.