Research On The Integration Of Warehouse And Distribution For Platform-based E-commerce Enterprises Under- Logistics Alliance

The rapid development of e-commerce has stimulated the innovation of logistics industry.Platform-based e-commerce is very typical in this reform.More and more logistics enterprises form business alliances around platform-based e-commerce enterprises.They share profits and risks and doing business.The logistics alliance,which is based on platform-based e-commerce,have established a new cooperative relationship with information technology and integration of resources and capabilities of members.In logistics system for platform-based e-commerce,warehouse and distribution is the most important part.And collaborative warehouse and distribution can improve efficiency of delivery process.Therefore,research on collaborative warehouse and distribution based on logistics alliance in platform-based e-commerce enterprises has important significance in promoting development of platform-based e-commerce logistics.First of all,the specific problems and academic value in this research were proposed after sorting out relevant literatures.The research on logistics alliance is abundant and outstanding,including definition,significance,constructed process and treatment methods.The research on platform-based e-commerce is gradually emerging,which is mainly focused on three aspects: definition,function and application.As a new concept,research results about integration of warehouse and distribution with e-commerce are scattered,lacking of systematic and integrated research.Therefore,the research on integration of warehouse and distribution based on logistics alliance is still a new field,which is worthy of discussing.After that,several important concepts were defined and boundaries in this research were established.Then research contents,research ideas and research methods were determined through theoretical analysis.Secondly,collaborative warehouse and distribution was analyzed for targets,members,core capabilities and cooperative relations.This paper did some research in "self-warehouse + distribution outsourcing" mode,"warehouse outsourcing + self-distribution mode" and "warehouse outsourcing + distribution outsourcing" mode,and proposed implementation strategies of the integration.In the first place,create standardized warehouse distribution process,which means workers should follow operational requirements,is most important.And then,platform-based e-commerce enterprises had better build seamless warehouse distribution alliance through the establishment of strategic alliances and trust mechanism,a reasonable choice of interests of allocation profit-sharing arrangements.Besides,it's also a good way to build information system about collaborative warehouse and distribution.This system contains a lot of functions,including alliance management,customer management,order management,financial management,reporting,contract management,warehouse management,transportation and distribution management,which showed as two system interface diagrams.Then,construction procedures of collaborative warehouse and distribution system were designed.Finally,there was a case study in Alibaba group.Alibaba group is a typical platform-based e-commerce company.Cainiao Logistics Alliance,built by Alibaba group,have prominent performance and a lot of experience in the storage and distribution convergence.From the beginning of 2013,Alibaba group established process standards in collaborative warehouse and distribution,created Network warehouse distribution alliances,built Skynet information system,to reduce unnecessary parts between warehouse and distribution.Other similar enterprises can learn how to achieve collaboration from it.This paper focused on collaborative warehouse and distribution in platform-based e-commerce logistics alliance,aiming at reducing redundant links,and realized the integrated operation between warehouse and distribution.Platform-based e-commerce enterprises should pay attention to consider its own characteristics when designing the warehouse distribution process and logistics union rules.They have to improve logistics service standards and truly turn the logistics part into the most competitive advantage in business world.