Marketing Planning On Jijinbao FoF Production

As a result of the laws and regulations of financial industry,private fund is different from traditional financial products in the aspects of marketing and communication.Firstly,the lack of a common significance space between producers and consumers of private fund,that makes it difficult for information dissemination.Secondly,many laws and regulations limit the marketing event about private fund products,when it comes to ordinary consumers;Thirdly,The communication ability of salesman is quite different from each other.From the perspective of communication,we take JiJinBao FoF product as an example to design a set of marketing program.This program introduces the related concepts and market situation of private fund at first.After analyzing the supply and demand of private fund,as well as industry trends,I can have sorted out the selling point of JiJinBao product.On the basis of exposed problem,I designed investor education articles and a short video,detailed roadshow communication and interpersonal communication program,as well as a set of standardized auxiliary communication tools throughout the whole communication process.