A Study On The Perception Of Tourism Image In Chi Shui Under The Background Of Global Tourism

Since twentieth Century,the concept of tourism destination image has been proposed,many researchers have carried out research and analysis from many angles,and in 2016 the Li Jinzao speech proposed the promotion of global tourism,then Zunyi city became the first national global tourism demonstration construction units,so the study of tourism destination in the background of global tourism image to carry out the global tourism country,is of great practical significance to the construction of global tourism demonstration sites,this paper summarizes a global concept of tourism development based on the new connotation of global tourism,on the other hand to the jurisdiction of Zunyi County of Chishui city as the research object,using the network text analysis method,using ROST NEW Analysis software analysis of word frequency statistics,evolution the form of Chishui city tourism image background of global tourism under the span of 9 years since 2009 selected time The reasons for the evolution of tourism image perception and the future development trend of tourism in Chishui,and finally put forward 5 suggestions to improve the image of tourism destination in Chishui.