Research On The Influence Of Enterprise's Value On Enterprise' S Innovation Strategy

Enterprise values represent the basic beliefs of the firm,which determines the firm's code of conduct and direction,can help enterprises to effectively eliminate the uncertainty caused by complex environment,and quickly make the most favorable business decision.Therefore,the corporate values can affect all aspects of the business,from employees' the daily behavior to company's development strategy,but in many areas that the enterprise value make influence on,the academic research concerning the corporate innovation strategy is still relatively small,so this paper aim to explore the influence of enterprise values on enterprise Innovation strategy to help enterprises use value management to enhance their own innovation strength.This paper adopts the research method of grounded theory and selects Huawei Technologies Co.,Ltd.(hereinafter referred to as Huawei)as a research case with strong innovation strength and unique enterprise value.First of all,the collected information about Huawei is divided into different stages according to different historical characteristics.Then,code those data of different stages in Huawei from the aspects of enterprise value and enterprise innovation strategy.Finally,according to the categories received from the coding process and the Paradigm model(one of the specific analytical tool in procedural grounded theory),the paper analyzes the core categories of different stages and their links with other categories and then summarizes the conclusions.Through the analysis of the grounded theory,this paper summarizes the process of the formation and management of the case enterprise-Huawei's values,the influence of Huawei's value on its innovation strategy model and innovation-oriented strategy.At different stages,Huawei also formed the specific values of the stage,and under the combined influence of these values,Huawei's innovative strategy model has experienced the evolution from imitation innovation strategy to independent innovation strategy to cooperative innovation strategy.In addition,under the influence of the change of values,Huawei's innovation-oriented strategy has changed from the early technology-oriented to the present customer-oriented.