| Electronic product replacement is very fast,people enjoy the benefits of scientific and technological development at the same time,but also caused tens of thousands of electronic waste products,not only destroyed the natural environment,but also caused a waste of resources.These waste products themselves have a certain value,in order to promote the recycling of resources and the protection of the environment necessary for the recycling of electronic products waste.The closed-loop supply chain as an important research topic in the field of supply chain,take on the realization of recycling and manufacturing and development of the green economy of the dual mission.At the same time the government through the necessary policy means to promote the recycling and re-manufacturing enterprises to achieve the responsibility to protect the environment.Traditional supply chain studies often assume that the individual is completely rational and selfish,only concerned about the interests of their own maximization regardless of the interests of partners.However,a series of behavioral economics experiments and research have proved that the social interaction in the group is not just concerned about their own interests,often also show a certain social preferences,real life in the individual or organization is bounded rational and has a circumvention Loss,concern for fairness and aversion to risk.And fair concern,that is,living in the community of individuals or groups to express the concern of others.Based on the research results,based on the traditional secondary closed-loop supply chain model,this paper analyzes and studies the pricing strategy of closed-loop supply chain under fair preference,and discusses that retailers have no fair preference,and manufacturers consider and do not consider retail Business fair preference,both the manufacturer and the retailer have a fair preference under the conditions of the closedloop supply chain pricing strategy.And then through the introduction of government subsidies,the government in order to promote the recycling of waste goods,give manufacturers a certain financial subsidies,analysis of four different circumstances of the pricing strategy,and the results of the two comparative analysis,and through the introduction of income costs sharing contract The fair preference of the retailer under the condition of government subsidy is coordinated by the manufacturer and the closedloop supply chain which is not concerned.The income of the supply chain is improved by the decentralized decision,and finally the software is used for numerical analysis Further validated the conclusions of this paper.Through the evaluation and analysis of each chapter,the following main conclusions are drawn: First,the fair preference behavior of each member of the closed-loop supply chain not only affects the pricing decision and profit distribution between each other,but also affects the system profit of the supply chain.The impact is different in three different situations.When the retailer is concerned about the fairness,the manufacturer observes its fair preference and takes the initiative to pay more attention to it and makes the system profit to avoid the loss;then,the government to give the manufacturer's unit subsidy can promote the recycling of waste products,while improving The benefits of the manufacturer and the retailer,and finally,by designing a revenue-sharing contract to coordinate the closed-loop supply chain in the context of government subsidies,and the retailer's fair preference does not affect coordination.Compared with the traditional closed-loop supply chain model,this paper analyzes the pricing strategy of the closed-loop supply chain and the coordination of the closedloop supply chain under the background of fair preference.The results of the study are beneficial to the application of the rich and the development of fair preference in the closed-loop supply chain,which has certain theoretical value. |
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