IPD Model For The Management Of Cigarette Product Development Project

In the recent period,China's macro downtown pressure on the economy,the new trend of cigarette sales close to saturation,the development of domestic tobacco industry by smoking in public places,a variety of factors such as rising prices and cigarette tax,cigarette consumption return to rational consumption environment,further tightening,the industry growth rate down,business inventories increased,the structure of space narrowing demand inflection point approximation problem is further highlighted,facing the reform and development of the tobacco industry situation is undergoing profound changes.A veteran of the domestic cigarette enterprises is no longer the same as ten years ago,can stability control of cigarette market,a thriving market pattern is difficult to reproduce;strong brand cigarettes continue to impact in the market,have been constantly shuffling,the brand of cigarette sales continue to exchange seating and replacement,no matter which cigarette enterprises can not guarantee the cigarette market tomorrow will show how the state.In this grim situation,the development of cigarette products as the core business of the cigarette industry,is facing profound changes,feel a lot of pressure,had to withstand a hitherto unknown challenge.In this situation,the traditional cigarette product development project management method and mode to fit Should the requirements of the situation,mainly in the enterprise project management level is not high,the project management process of product development is not clear,the process of project management organization and resource utilization level is deficient,the longer the project development cycle,high cost,fuzzy market positioning and other aspects,which lead to the development of the new product market acceptance is not high,life cycle short and low rate of return on investment.This paper from the perspective of the development of cigarette products research on project management mode of IPD,with an example of cigarette product development in Q company,analyzing the product development theory,IPD model to carry out the process and implementation of the key to the application of IPD model during the exploration and summary of cigarette products opened,to provide theoretical basis and empirical basis for tobacco enterprise product development project management,to improve the quality and efficiency of the cigarette industry product development project,the project management level to boost business to a new level.This paper through the literature review method,experience method,empirical analysis method and case study method,analysis of product development,in the research of project management theory,integrated product development mode,through the product development project management system of IPD company based on the theory analysis and Q(J)IPD empirical interpretation of product development project management method the system,explained the implementation and application of IPD model in project management of cigarette product development.The results show that: the cigarette product development project management methods and ideas through the application of IPD model,effectively promoting the project management level of product development,shorten the product development cycle,reduce product development costs,enhance the market competitiveness of new products,the effect is significant,worthy of promotion.