Strategies, Bangkok, Thailand Chatuchak Marketing

According to China, the growth economic power country, Chinese tourist market is very important and superpower. So Chinese is the main target of Thailand tourist industry. Although Thailand have knowledge and is familiar with Chinese for long time, we should develop and offer new services for Chinese. On the contrast we will be lost the Chinese tourist market share by neighboring countries, if we do not adapt our tourist industry as good. This research title is Chinese tourists shopping behavior in Jatujak weekend market, Bangkok, Thailand. The method using in this paper is the random sampling quantitative method with SPSS (Statistical Package for Social Science Research) to summarize the consequence as the descriptive analysis,Percentage frequency analysis and medium analysis. I hope the result of this paper can be useful for the Entrepreneur who deals with the tourist business and everyone. In this paper, the shopping behavior of Chinese tourists at Bangkok’s Jatujak Weekend Market was studied. Chinese tourists were researched in two age groups:21-31years old and31-40years old. Regarding buying, Chinese tourists buy goods first as souvenirs. Chinese tourists in the Jatujak Weekend Market to purchase any goods:Chinese tourists mostly buy Thai handicrafts and Thai souvenirs which accounted for45.26%of the total of the two options. Next, there is clothing (15.34%). Chinese tourists also buy goods at first glance. The results from the survey on Chinese tourists in Bangkok, Thailand Jatujak Weekend Market are that most spent between2500and4500baht or more. Chinese tourists in the Jatujak Weekend Market choose goods by virtue of their experience and preferences.In this paper, the shopping behavior of Chinese tourists at Bangkok’s Jatujak Weekend Market was studied, in order to help businesses develop and meet the needs of Chinese tourists there.