Research On The Current Situation And Problems Of Beijing Internet + Agricultural Products Sales

Along with the development of Internet technology and the promotion of electronic commerce,human development has entered the era of Internet +.Under the Internet + development background,the network sales of agricultural products provide a broad space for development,and help to promote rural informatization research gradually in depth.On the background of internet marketing strategy,this paper compares and analyzes the present situation and existing problems of agricultural products online sales,and then puts forward some suggestions for development.Hope that through research,can help to promote the sustainable development of Beijing agricultural products Internet sales.Firstly,this paper analyzes the current situation of Beijing Internet + Agricultural product sales from the aspects of the scale of agricultural products distribution,the application ability of sales,the policy environment,the logistics traffic conditions,and the legal regulations.By analyzing the current situation of the Internet + agricultural products sales in Beijing,the problems are as follows:1.NET sale of agricultural products control problems 2.Logistics Efficiency 3.There is a security risk of electronic payment 4.Consumer rights are not guaranteed.Selected by the United States and Japan and the domestic case of Shanghai and Shandong Shouguang case comparison,summed up and learn from domestic and foreign Internet + agricultural sales of successful experience,then put forward to the Beijing Internet+ agricultural products sales problems to put forward a targeted development strategy,the countermeasures are as follows:1.Improve the Internet ?agricultural products sales new target 2.Optimize the sales Optimization Principle 3.Pay attention to improve the development environment to promote the Beijing Internet + Agricultural product sales prospects to improve and optimize development.Through the research on the problems and solutions of the Internet + agricultural products sales in Beijing,the paper puts forward some suggestions on the development of agricultural product network sales in Beijing,and hopes to help the development of the marketing of agricultural products network.At the same time,it can also provide valuable development suggestions for the Internet + agricultural products sales of provinces and cities.In the context of Internet +,the promotion of agricultural product network sales become the trend of the times,to strengthen the Internet and the background of agricultural product network sales research has realistic value and theoretical significance.