| Rural tourism is a form of tourism using the country's unique natural scenery and cultural(production form,way of life,folk customs,rural culture,etc.)as the object,for sightseeing,vacation,entertainment or shopping.In this travel pattern,the farmers,which are the main operaters,use their land,yard,economic crops and local resources as features to service the tourists.It's a form of mode of family travel.Since the 1870's,the rapid growth of the rural tourism in rural areas in developed countries has played a very important role in promoting the rural development of economic recession.The contribution and significance of rural tourism in promoting rural economic has been fully proved in many countries.And it is becoming a effective means to promote rural economic and to drive the people rich in our country.Xinhua is located in the middle of Hunan,is the birthplace of Meishan culture,and it's a strong county of tourism in Hunan province,and it's also one of the first batch demonstrate county of creating regional tourism in Hunan province.Tianmen town is located in the northwest of Xinhua,belonging to one of theb remote towns of Xinhua.On the one hand,in the town,the traffic is inconvenience,and the economic foundation is weak,the rural economy lack of characteristic and pillar industries,and the people primarily Obtain their income by migrant working.But on the other hand Tianmen town's natural ecological environment is good,and the forest coverage rate is as high as 89%.At the same time,the traditional local features and ethnic folk culture is good,and the culture has a very long history.In addition,Tianmen township adjacent to the national key scenic area—Ziquejie area,which is one of national agricultural heritages,and it also adjacent to the ancient Taoyuan scenic area in Feng jia,and it is plannied in the martial Ziquejie area as an important part of the scenic spot.Through the above describe,the authour thinks Ttianmen's rural tourism development has a good resource conditions and location advantages.However,there are disadvantage factors in the process of its tourism development,such as the infrastructure,the transportation,the tourism practitioners' quality,and there are also many problems highlighted in the process of tourism development.Based on above,in this paper,on the basis of previous studies,the authour uses Tianmeng's rural tourism of Xinhua as the research objectr and combines with the spot investigation,and uses the SWOT analysis method,giving a comprehensive analysis of Tianmen rural tourism development strengths,weaknesses,opportunities and challenge.From various perspective,such as the government's guidance,Tianmen tourism image positioning,characteristic village building,tourism product upgrade,and "one ring and two axis three areas" tour circle of Tianmen development is put forward.Finally,optimized countermeasures of Tianmen for the sustainable development of rural tourism is put forward. |
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