Rural Ecological Tourism Development Present Situation, Problems And Countermeasures Research

With China's social and economic development and income of urban residents steadily rising, more and more residents have go out tourism consumption capacity; with the urban life rhythm speeding up, looked up to tall buildings, more and more residents eager to return to the country, to feel the taste of nature honest. In this situation, the rise of a wave of rural tourism, and rapid development. However, the traditional rural tourism in the development process will inevitably have some problems, such as the development of tourism in excess of the rural ecological environment carrying capacity, resulting in damage to the environment, but also affect the sustainable development of rural tourism.Then, based on rural tourism derived on the comprehensive rural and Ecological Rural Ecological tourism.The Ruian Huling Town rural ecological tourism development were preliminary research, think Huling Town of Ruian city with its unique natural advantages, and unique customs, vigorously develop the rural ecological tourism, in a short period of time obtained better development. However, in the process of development, there also exist some problems which restricts the rural eco tourism development:(1) A lower level of service employees;(2) lack of infrastructure and supporting facilities;(3) construction of tourism projects copy other areas, no prominent local characteristics;(4) lack of reasonable planning and so on.According to concrete problems of rural ecological tourism in Ruian Hulin Zhen, this paper attempts to Huling Town rural ecological tourism sustainable development countermeasures put forward:(1) to enhance the quality of tourism services, standardize the order of the tourism attractions;(2) scientific planning, strengthen the construction of scenic spot;(3) strengthen marketing efforts, establish a brand;(4) to protect the ecological environment, to guarantee the healthy development of the rural eco-tourism;(5), dig the cultural connotation, the development of a wide range of products;(6) to foster rural specialty lodging industry, to play the advantage effect of tourism.