Research On Precision Marketing Of Z Insurance Company Under The Background Of Big Data

The current economic situation steadily slowed down,the economic structure is still in the stage of adjustment and transformation.The development of the property insurance industry is closely related to the macroeconomic environment,and the continuous development of the macro economy will bring severe challenges to the development of the property insurance industry.Affected by the reduction of vehicle purchase tax incentives,the willingness to decline in corporate insurance,new car sales growth is expected to fall significantly,the auto insurance market growth will further slow down.By market competition,financial support,policy tightening pressure compliance management of multiple factors,the agricultural insurance business development will also face great challenges,property insurance and other traditional property insurance business development is still very weak,will remain high in the business benefit industry market rate.Insurance companies more serious polarization,the use of cost control and channel advantages of large companies,competitive advantage is more prominent,while the small and medium sized companies underwriting losses serious,difficult development.After the further improvement of the commercial fare,the cost advantage of large companies,pricing advantages,further enhance the brand advantage,strong strong Matthew effect will be more significant,many small and medium companies will face life and death decisions.Under such circumstances,how to make full use of the Internet,cloud computing,big data,networking and other new technologies to strengthen enterprise marketing is more urgent and urgent.The survival and development of the property insurance company,will consider the rational use of resources,to maximize the value,at the same time to win market space,we need to find market segments,to meet customer demand for products and services,to build a marketing ecosystem with your own strength.In this paper,Z insurance company as a case for some useful exploration,hoping to inspire the development of the industry.This paper is divided into three parts in the structure of a total of 7 chapters.The first part is the background and related theory is introduced,consisting of chapter 1-2,the first chapter introduces the basic situation of the study,the second chapter of the main concepts and the background of big data precision,the necessity and significance of marketing analysis;the second part is the main part,including chapter 3-5 includes 3 chapters.The third chapter focuses on the case analysis,analysis of status quo and existing problems of Z insurance company marketing,the fourth chapter in the era of big data why precision marketing are discussed,explored to enhance the marketing ability,discusses the main measures of the fifth chapter is the implementation of precision marketing;the third part is the sixth chapter of the paper the summary and prospects for the future research.This paper takes the case as the research object,with precise marketing related theories,the status quo of Z insurance company based on analysis of the design and application of precision marketing,combined with the actual,from the customer as the center,to build a big data platform,strengthen ecological innovation and upgrading as well as new channels and put forward measures and suggestions to build security team.