The Internet Enterprise M&a Financial Performance

In each industry increasingly competitive environment,m&a has become the important means of many enterprises to expand.Through mergers and acquisitions,the enterprise can quickly develop and expand its scale,increase competitiveness,optimizing the allocation of resources.Research our country enterprise mergers and acquisitions,in a specific industry choice it is meaningful to have a representative case.China's Internet industry began in 2005,until now has been developing rapidly,more and more enterprises gradually in the Internet,the increasingly fierce competition in the industry.In 2012,the network video industry in China,by far the largest merger cases together,the industry leader youku acquired second tudou,the mergers and acquisitions in the industry.Youku tudou m&a this event will heavily influence the pattern of China's online video industry,and this case will be for mergers and acquisitions activity in the network video industry in China in the future to give an important guiding role.First in this paper,using the method of financial indicators of financial performance before and after the merger and acquisition analysis,analyses the reason of some financial index changes;Then,from the perspective of the calculation method of EVA,potatoes for youku m&a after a year of economic value added calculation,to determine after the merger of youku potato group can bring value for our shareholders.This article hopes to youku financial performance after m&a potatoes,can network video industry in China after the merger and acquisition activity provides some valuable Suggestions.Analysis of the results of the study,found that youku financial performance after m&a potatoes from mergers and acquisitions there is a certain distance before investors' expectations.Through the financial index method,found that the profitability of youku potato group after the merger is not much better;Using EVA analysis results also illustrate,youku potato group after the merger of economic value continues to reduce.Throughout the network video industry under the background ofoverall losses,youku potato group want to stop loss,increase the desire of the net profit is still not implemented.But its solvency and operation capacity has a certain of ascension,although growth ability is not much compared to improve before m&a,but there has been a trend toward a good direction.This study argues that although there is no make group to see m&a realize the goal of profit,but there has been a good development trend.