Research On Rural Tourism And Rural Industrial Structure Transformation

With the acceleration of the socialist modernization process, the per capita income and living standard of the domestic residents have been continuously improved, and the consumption demand of the residents has undergone great changes. At the same time, the construction of the new socialist countryside has been further promoted, so that the rural tourism has won excellent Development opportunities, local rural tourism prosperity and development, in this process, the advantages of outstanding tourism resources, distinctive areas of rural tourism development,increase employment,protect the rural humanities and ecological environment and inheritance of rural characteristics, optimize the rural industrial structure, etc. play a major effect. However, due to the late start of rural tourism in China, there are still many problems in the development process, such as the development of homogenization, product simplification, administrative management,market saturation, tourism products and entertainment consumption is still at a low level,And the rural tourism industry chain is relatively imperfect, information asymmetry,currently only stay in the eating and drinking, resulting in excessive dependence on tourism resources, over-exploitation of tourism resources, input and output seriously unbalanced state. With the continuous advancement and development of rural informatization, tourism information came into being,successfully docked the rural tourism resources and urban consumer groups, a boost rural tourism development of a new development model.This paper analyzes the problems existing in the concept, classification and development of traditional industrial structure in China, defines the concept and classification of rural tourism and the problems in the development, puts forward the concept of tourism informatization and the inevitability and importance of tourism information development This paper discusses the relationship between the development of rural tourism and the adjustment of rural industrial structure, and puts forward the positive effect of the development of rural tourism on the adjustment and upgrading of industrial structure in China. Finally, it is concluded that the development of rural tourism in areas with obvious resource advantages can lead the rural market Economic development, driving the development of rural secondary and tertiary industries,cultivating the characteristics of rural industries and optimizing the industrial structure.But the development of rural tourism in most areas of China with spontaneous and blind,and the current rural information construction in full swing to solve this problem, to resolve the contradictions of rural tourism information asymmetry, rural information for the rural tourism by the Extensive to intensive change to provide a good help.Taking the development of rural tourism as an example, this paper discusses the advantages, achievements, characteristics and enlightenment of rural tourism in detail.XX town based on the town of tea and tourism resources, the development of picking experience tourism, and rural information construction platform to provide tourism promotion, agricultural and sideline products marketing services, tourism and famous specialties to promote,to create "Internet+" Model, the last article analyzes the XX town development of rural tourism in the process of the problem, put forward the relevant measures to solve the problem.