Study On The Strategy Of Cultural Communication In Multinational Corporations

In the process of intercultural communication in Africa, Huawei Mali is influenced by the cultural differences of communicators and recipients to a great extent, including values, religious beliefs, customs and habits. In order to develop long-term and stable enterprises, Chinese enterprise managers must scientifically manage and eliminate cultural differences and avoid cultural conflicts, so as to effectively realize cross-cultural communication.This paper uses the theory of intercultural communication, analyzes the differences of internal and external modes of communication, finds out and expounds the root causes of cultural differences in the management of multinational enterprises in China, analyzes the main causes of conflict, Intercultural communication and management measures.These measures include: improving the understanding of intercultural communication,cross-cultural training and advocacy of cultural beliefs in business management, and ultimately form a cross-cultural integration program.The innovation of this paper is to analyze and discuss the problems and difficulties of multinational corporations in the cross-cultural communication due to cultural differences, based on the theory of intercultural communication and communication, and to avoid the disharmonious factors caused by cultural conflicts. , And make full use of cross-cultural conditions of cultural diversity, cross-cultural communication theory of the development of in-depth study of its theory and practice have two aspects of a certain significance.