The Internal Communication Barriers Of Corporate Culture Of The Culture Group And The Countermeasures

Enterprise culture is the soul of the modern enterprise, excellent enterpriseculture to enterprise’s development have four functions,they are cohesion, guideand motivation and promotion. When corporate culture want to play a role, it mustbe achieved through effective communication, especially the internalcommunication of enterprise culture. The internal communication of enterpriseculture generally contains four specific elements, namely the main body, receptor,objects and channels. These four factors influence each other, interaction, andthrough the five operation mechanism to complete the internal communication ofenterprise culture, incentive induced mechanism, the mechanism of group pressure,environmental cues flow mechanism, individual learning mechanism andpersonnel mechanism. The five mechanisms, from the Angle of environment anddifferent, basically covers all aspects of the internal enterprise culturecommunication.Cultural group is wholly-owned subsidiaries of daqing oil field, as well as oilfield the only news unit of cultural industry, has a dual identity of oilfieldenterprises and cultural and dual characteristics. In the cultural grou p in theprocess of enterprise development, the enterprise culture construction and spreadthroughout the whole process of enterprise development. In different stages ofdevelopment, the group’s corporate culture construction and spread both brightspot, but also has many problems. This article from the spread of corporate cultureinside the Angle of four factors and five mechanisms, one by one to cultural groupin the process of enterprise culture construction and spread the existence questionhas carried on the profound analysis, analysis of the group in each stage ofdevelopment in each factor existence problems and shortcomings, combined withthe actual research theory foundation and the cultural group of enterprises, one byone, this paper advances some countermeasures for the targeted research, enterprise culture construction and culture group for the internal communicationsystem has carried on the comprehensive and systematic to build again. At thesame time, put forward the implement it.