Research On The Influence Of Business Model Innovation On Enterprise Competitive Dvantage

The knowledge economy era,innovation is the fundamental source for the development of the enterprise survival,and it is an important way to enhance enterprise competitive advantage.Competition in the market aroused the people to seek a new business model,at the same time,academia is to do a lot of research on business model innovation.Academia,however,for the definition of business model innovation is not a consistent conclusion,even will often confused with other concepts of business model innovation.Now,in the face of diversification of customer needs and complex market environment,business model innovation has become the key to the success or failure of the enterprise.As management guru drucker said: "today's competition between enterprises,is not the competition between products,but the competition between business models".Business model innovation,therefore,research the inner mechanism of the influence on the enterprise competitive advantage,not only lay a solid theoretical foundation for enterprise strategy theory,but also for our country enterprise develop strategy,enterprise reform and enhance the global competitiveness has important significance.To study the effect of business model innovation to the enterprise competitive advantage,you first need to clearly define business model.This study the innovative business model innovation can be divided into five dimensions: value proposition mode innovation,value creation mode,value delivery mode innovation and value network model innovation and value for innovation,for the five dimensions are realized respectively and build quantitative indicators;At the same time this article groundbreaking enterprise competitive advantage can be divided into financial and non-financial factors,non-financial factors cover the cost advantage,strain capacity,innovation ability and human resources advantages,and these two dimensions are realized to build quantitative indicators,using Amos structural equation model is established.The results concluded that the value transfer mode innovation has significant positive influence on competitive advantage of the enterprise,value proposition pattern innovation to the enterprise has a positive influence on competitive advantage of non-financial factors,value acquisition mode innovation on the financial factors of the enterprise competitive advantage has a positive role in promoting.Not by assuming that the main reason is that in the factor analysis is reclassified,lead to the original assumption to make corresponding adjustment.Through the study found that the influence of the business model innovation to the enterprise competitive advantage hypothesis,such as the value proposition pattern innovation to the enterprise competitive advantage has a positive role in promoting,but only to find the value proposition in the empirical model innovation is non-financial factors of enterprise competitive advantage has a positive influence,and there is no significant difference among the financial factors of enterprise competitive advantage.Through feedback communication later found that the value proposition mode innovation is belong to the concept of innovation,because make in respect of concept innovation of less samples,it is also possible that innovation of enterprise competitive advantage in terms of value proposition is to emerge.Another enterprise to realize value creation model innovation will be more difficult.The value network model innovation is not strong,so in didn't pass the significance test.There were some limitations in the process of research,needs in the next study further deepening and perfecting.The main problem is the selection of samples,this research have not done in empirical large sample study,and samples respectively in the geographical position is not uniform.Therefore,in the course of the next study should increase investment in the sample.At the same time,the theory can be further combined with the case study to compare,make the effect of business model innovation to the enterprise competitive advantage more specific image.