Aoyuan Real Estate Group A City Complex Project Marketing Strategy Research

China's real estate industry increasingly fierce competition,the pursuit of consumer quality is also increasing,which requires the Aoyuan Real Estate Group continuously upgrade their management level to adapt to market changes.For the Aoyuan Real Estate Group,the current market competition in all directions,not only in terms of products and prices,but also reflected in the brand and services.This competitive situation concentrated through the marketing activities of developers show,making marketing in the image display,driven sales functions in addition to assume the responsibility to enhance the competitiveness of enterprises.Therefore,building a complete and efficient marketing strategy planning system is the Aoyuan Group to deal with competition,expand the survival and development of space an important measure.This paper attempts to use some mature marketing theory and research methods,select a representative of the Aoyuan Group A city complex project marketing strategy research.First of all,through market research,data analysis and other methods of A project in which the market situation inside and outside the SWOT analysis.On this basis,according to the comprehensive characteristics of the project,according to the different types of STP tools used in different types of market positioning,according to 4P combination theory of A project marketing activities from four combinations of factors were discussed,and marketing effect Summary analysis.Finally,from the management system,team building,market-oriented and innovative models that the implementation of marketing programs security.