Research On The Marketing Model Of West-Town Project Zendai Real Estate

Real estate as a pillar of the country’s leading industry, the importance of its status is self-evident. China officially became a member of the WTO, the more perfect the mechanisms of the market economy, intense competition will intensify. With the industry’s inevitable, survival of the fittest. In the face of competition, the marketing has to get rid of the dispensable embellishment identity, undoubtedly plays an important role in the real estate industry.First of all, the real estate marketing basics described, ask questions, analyze problems, to solve the problem of the logical sequence of the marketing background and significance of the research status and research ideas and relevant theories, such as the city’s comprehensive theory, SWOT analysis method, STP theory (market segmentation, target market and market positioning) are introduced one by one, the other enumerated macro environment analysis and certificate of real estate marketing real estate marketing mode is excellent, and disadvantage analysis, contact the project, the main purpose of mode analysis and lay behind foundation; Second, select a design highly representative of the four marketing model, that represent the current situation from the point of view of planning, financial resources, and management to interpret Zendai real estate marketing. Finally, some concluding remarks in the future to do a better outlook.