Customer Satisfaction Research Of AB Packaging Machinery Company

In recent years,with the rapid development of the beverage packaging industry,beverage packaging equipment market competition also tends to intense,if a company wants to win the long-term and more customers,it must be customer oriented,customer satisfaction as the goal of enterprise development,so that enterprises in market competition,could establish in an unassailable position.Therefore,study on customer satisfaction of the subject becomes more meaningful.This thesis will take "customer satisfaction" as the main theme,the AB packaging machinery company as the research object,the analysis of the current domestic and international beverage equipment industry situation,analyzing how to improve customer satisfaction,and the implementation of the program,and the evaluation after the project implementation plan,analysis of evaluation results,from the objective cognition of customer to product and service satisfaction,through the analysis of customer satisfaction,can know there are internal and external problems,and take proper measures to improve and enhance the enterprise,achieve more customer satisfaction as the goal,in order to get more customers to get more recognition,satisfaction,customer loyalty,improve the core competitiveness of enterprises,so that enterprises are able to gain more market share.The thesis is comprehensively applied for kinds of management theory and the method on the researching procedure.It makes a useful investigation on promoting the benefit for AB packaging Machinery Company;meanwhile,it demonstrates the acquaintance of the author's knowledge.This thesis set the AB packaging Machinery Company as an example,investigating how to improve the customer satisfaction in practice in beverage packaging equipment enterprises.It's great important for these enterprises which is in competition and motivation.Especially for those who want to as soon as possible through customer satisfaction improving way has some help and inspiration to find new profit growth of beverage packaging machinery and equipment businesses.