S Company O2O Transformation Research

In recent years,along with the constant development and advancement of social information technology,as well as the fast popularization and promotion of Internet,online retail market has maintained the trend of high-speed development and formed a huge threat to traditional retail industry,and there-from,the“Era of 020”has been talked about by people more frequently.The Era of 020 has realized the integration of online world and offline world.In the background of 020,a new economic environment has made many traditional industries face many challenges and greater threats.So,In this background,many enterprises have successively carried out 020 transformation and exploration,how to well solve "the integration of dual-line resources and businesses" is especially important,and is a relatively prominent problem in enterprises’ transformation at present.This paper,firstly,combs through domestic and overseas relevant theories about 020 research,further illustrates the concepts and theories such as companies’strategic transformation,020 transformation and characteristics,etc.,points out the significance for traditional retail industry to develop e-commerce,and mainly innovates business mode,changes business concept,expands sales channels and enhances the value of supply chain,etc.Secondly,this paper researches the transformation of S Company.Since transformation in 2013,the Company has persisted with the essence of retail,the measures for transformation mainly include the Company’s organization structure adjustment,logistics transformation.information ability enhancement and marketing ability construction,etc.Finally,this paper mainly extracts some problems with dual-line resources and businesses integration from the full transformation process,and then brings forward countermeasures aiming at concrete problems from the aspects of the Company’s structure optimization and dual-line operation ability improvement,etc.The problems existing with dual-line resources and businesses integration and encountered by S Company during its transformation process have certain representativeness among the problems with the transformation of traditional enterprises at present,affect the result of transformation directly,and have even aroused much attention of the whole industry especially under the circumstance that there is no relevant successful case at home.