Research On Marketing Strategy Of Jin Tianhua Co.,Ltd

Jin Tianhua Co.,Ltd.is the first domestic production of large-scale natural gas as raw materials,fertilizer production and sales enterprises in the compound fertilizer market and the international market competition in the context of increasing competition,the company in recent years,sharp decline in profits or even a loss threat Of the situation,with the changes in market competition,the state of environmental protection requirements,foreign enterprises settled in the same industry,enterprises must find their own marketing strategy.In this paper,Jin Tianhua Co.,Ltd.as the research object to carry out research and analysis.In order to Jin Tianhua Co.,Ltd.to develop a meet the needs of the market,to adapt to the future development,with efficient marketing strategy,on the basis of summarizing and summarizing the relevant marketing theories at home and abroad,this paper analyzes the internal and external environment of Jin Tianhua Co.,Ltd.by using PEST model,five force model and SWOT analysis,based on the analysis of customer demand in the fertilizer market,this paper points out the problems of Jin Tianhua Co.,Ltd.,and then puts forward the marketing strategy of Jin Tianhua Co.,Ltd.from product,price,promotion,channel,market development,brand and customer service.And for the implementation of marketing strategies to provide specific safeguards.Finally,the conclusion and prospect are given.Through the discussion and analysis,this paper puts forward the marketing strategy which is suitable for Jin Tianhua Co.,Ltd.,and changes the marketing status of Jin Tianhua Co.,Ltd.in a targeted way,which brings some reference significance for Jin Tianhua Co.,Ltd.