Development Strategy Plan Of Guangdong Z Power Company During The "Thirteen Five"

Under the new economic situation,energy structure adjustment,deepening reform in the continuous advance,China's power industry is also facing a serious situation,s uch as the shortage of electricity demand and the increasing competition in the electri city market.Guangdong Z Power Company as the largest power producerin Guangdon g Province,how to keep their own advantagesin in the increasingly fierce competitio n,seize market opportunities,continuous innovation,meanwhile,how to overcome thei r own weaknesses,avoid market risks,maintain sustained and healthy and sustainable development,these problems worth exploring.In this paper,I will summarizesthe the current operating conditions of Guangdong Z Power Company,using the strategic man agement theory to the external environment analysis,and discussed a new power mark etization reform of power generation enterprises,expect for provide valuable measures to Guangdong Z power company during the development of 13th Five-Year.In this paper,I will use "PEST" theoretical model to analyze Guangdong Z Pow er Company's economic environment,political environment,social and cultural environ ment,technology and natural environment and other macro environment analysis.Usin g "Potter five forces model" theory to analyze the competition situation and competitio n pattern of China's electric power industry.Using the "SWOT" analysis method to su mmarize the internal environment and external environment of Guangdong Z power co mpany,and define the company's strengths,weaknesses and opportunities and threats.Under the above analysis,With the maturity of the electric power industry and the i ncreasingly fierce competition,the market share is gradually declining,Guangdong Z power company's competitive advantage has gradually narrowed.Therefore,Guangdong Z power company have to adapt to the industry policy and the change of market sit uation,seizing the opportunity of the new round of electric power system reform in C hina,make full use of enterprise competitive advantage,make best use of the advanta ges and bypass the disadvantages,and efforts to develop,continuously enhance the c ore competitiveness of Guangdong Z Power Company,help the enterprise to get an i mpregnable position in the fierce competition.Finally,on the strategy,this paper argues that guangdong Z power company can adopt steady development strategy.In order to achieve large-scale expansion,Guangdo ng Z power company should focus on the construction of guangdong electric power m arket and actively develop high-quality power projects outside the guangdong province,carry out electricity sales in the guangdong province,excavate the potential of the world's major new energy power projects.At the same time,pay attention to the ratio nality of energy distribution,focus on the construction of clean energy projects,adhere to the coordinated development of diversified industries,enhance R&D efforts,pro mote enterprise management ability,acheive the sustainable development of Guangdong Z Power Company.Finally,in the formulation of the strategy,this paper argues that Guangdong Z power company can adopt a steady development strategy,continue cultivating the Gua ngdong electric power market,and recommends that the Guangdong Z power company continue to participate in new and acquisitions outside the province of high-quality p ower supply projects to achieve large-scale expansion,positive Foreign mining and pot ential major new international energy supply projects and project-oriented layout and c lean energy development,strengthen the industrial chain integration strategy,enhance r esearch and development efforts,improve the management level,in order to realize co rporate sustainable development.