Research On Innovative Vocational Training Modle Of Guangxi Tour Guide

As the continuous improvement of China's national income,the proportion of China's service industry in GDP has risen to 50.5%,which dominated a half of the Chinese GDP for the first year in 2015.The contribution of consumption to economic growth reached 66.4%.The government work report in 2016,put forward to implement the paid vacation system,strengthen the tourism transportation,scenic spots,self-drive camp,standardize the order of tourism market,greet the emerging era of mass tourism.When the tourism industry is prosperity,the tour guide who sonce known as the soul of tourism should how to adapt to this situation.In 2016,,director general Li jin zao of the national tourist administration put forward tour guide to practice liberalization,then hold a national work conference on the tour guide system reform,how to improve the quality of tour guide and vocational skills is to the bill.Now,the tourists prefer to enjoy the leisure vacation travel more than traditional sightseeing.As the self-drive tour way is more and more popular,tourists want to try more fresh way of traveling,such as requiring tour guides organizations parent-child interactive games,outdoor activity,proficient in the local folk culture and so on,so most guide level of cultural knowledge and skills are not well meet the needs of tourists.In addition,we are currently training methods to the tour guide is too outdated,training content has failed to keep pace with times,unable to meet the needs of the tour guide ask to improve themselves.Therefore this research will begin from both of supply and demand.From the supply side survey,which include tourism administrative departments and tourism enterprises,tourists what are they need the requirement of the tour guides quality skills.From the aspects of demand survey,investigate the satisfaction degree and the demand for vocational training of Guangxi tour guide Thus puts forward some innovative opinions to Guangxi tour guide vocational training.Hopes to cultivate more excellent tour guide,let visitors more happy,let the tour guide career more with dignity.