Study On Henan Queshan County Rural Tourism Tourists Consumption Behavior

In the course of the development of rural tourism,with the increase of tourists'cognition and demand,tourism is no longer merely satisfied with what is often called "to glance over things hurriedly",but rather wants to understand something deeper.The rise of deep tourism has led to a shift from day to night travel,which has increased the demand for accommodation.Since the research object is determined to be the national leisure agriculture and rural tourism demonstration county,the rural tourism development is in full swing,thus driving the increase of the consumption demand of the accommodation industry.This study investigated the types and spatial distribution of rural tourist accommodation products in Queshan County,and collected the data from the basic information of tourists,the basic information of tourism,the characteristics of residential consumption behavior and so on.This paper analyzes and grasps the behavior law of tourists' accommodation consumption in order to improve the accommodation products more pertinently and provide feasible strategies for the development of rural tourism accommodation industry.In this study,the residential consumption behavior of rural tourism tourists in Queshan County,a national rural tourism demonstration county,was studied by field investigation and questionnaire survey.A total of 327 valid questionnaires were obtained through the online questionnaire and the on-site questionnaire.The basic information of the questionnaire sample and the basic situation of tourist tourism were analyzed by using the statistical method of SPSS22.0 software.The analysis of accommodation consumption behavior and the difference of accommodation consumption behavior are analyzed,and the following conclusions are drawn:(1)In the survey sample,young people with high school to undergraduate education and income level of 2000-6000 yuan were the main;The number of tourist trips is mostly 2-3 times,and the travel time is concentrated on weekends,small holidays and Golden week;The purpose of tourism is to relieve pressure,enjoy scenery,experience folk customs and visit relatives and friends.(2)In terms of accommodation preferences,the most popular form of accommodation is the economical one,which is close to the scenic area and is convenient for transportation.In terms of access to accommodation information,it is mainly recommended by relatives and friends,and nearly half of the tourists will be affected by network comments.(3)In the survey sample,more than half of the tourists had the habit of booking,and most of the reservation time was 1 to 3 days before moving in,and the mobile phone network booking method was the most popular;in the behavior of accommodation payment,the network payment was the main method.However,the traditional cash payment still occupies an important proportion.(4)In Queshan County rural tourist accommodation process,the most important thing for tourists is room facilities,followed by service feeling and traffic environment.(5)The basic information of tourists has great differences in the behavior of accommodation consumption,which is reflected in the fact that men are more sensitive to the influence of online comments,while women are more sensitive to the price of accommodation;The demand for internet for tourists under 44 years of age is higher than that for tourists over 45 years of age.With the increase of tourists' cultural level,it is considered that the brand or popularity of the place of accommodation and the local culture of the place of residence are more important.The higher the monthly income level,the higher the daily accommodation price per person,the more insensitive to the price factors concerned,and the higher the importance of whether there is a convenient parking lot.In view of the conclusions,suggestions are put forward for the development of rural tourism accommodation industry in Queshan County.For example:developing rural characteristic tourism projects to increase accommodation consumption;improving the quality of accommodation products and services;strengthen the promotion and network marketing interaction,and improving the convenience of booking and payment of Rural accommodation.