Risks Research Of Fmcg Enterprises Logistics Outsourcing

From the implementation open door to the outside world in 1978 to the current full liberalization,the fast moving consumer goods market has the rapid and sharp development,and it plays an increasingly important role in Chinese market economy.However,the slowing growth of the industry development and the constant increase of raw material costs and personnel costs shrink the margins.Meanwhile,the rapid development of e-commerce has brought tremendous changes to the consumer market.The multiple competition of online and offline and the integrated consumption patterns inject vitality into the market economy.However,commodity supply chain and the coordinated operation of logistics of companies also become increasingly complex.Facing those changes,FMCG enterprises need the more competitive and efficient management models.Tapping growth potential from logistics optimization becomes industry consensus,so logistics outsourcing has become popular with FMCG enterprises.It plays an important role in concentrating the core industries of enterprises,improving the concentration of enterprises,concentrating limited enterprise resources on the industries with core competitiveness and providing effective guarantee for the development of enterprises.However,logistics outsourcing industry also has various risks and challenges due to the influence of inside and outside factors of enterprise and the defects of its stage,and sometimes it can lead to termination or failure of outsourcing.Enterprises should be soberly aware of the existence of outsourcing risks in the process of logistics outsourcing attempt and promotion,gradually establish an effective identification,detection,analysis and evaluation mechanism of outsourcing risks,and seek effective solutions in practice for preparing the occurrence of potential risks.It has great theoretical and practical significance.Firstly,the paper expounds the purpose and significance on studying the logistics outsourcing and outsourcing risks of FMCG enterprises based on the industry background and outsourcing status of FMCG enterprises.Secondly,it introduces the higher requirements of logistics caused by the FMCG industry characteristics based on the risk sources which are easily triggered in logistics outsourcing process.Besides,it analyzes the mechanism of production of logistics outsourcing risk based on the transaction cost theory.Thirdly,it establishes the risk evaluation system of FMCG logistics outsourcing,which distinguishes the special risks of market,finance,information and management from the two dimensions of the inside and outside.It selects 17 risk indicators,determines the hierarchy of evaluation indicators with interpretive structural modelling according to the mutual influence relationship among indexes and calculates relative weights and comprehensive weights of risk indexes with entropy weight method.Besides,it determines the evaluation levels of each risk indicator with fuzzy comprehensive evaluation,carries out the quantization calculation of the general risk level of logistics outsourcing in FMCG enterprises and identifies key risks.Fourthly,it applies the risk evaluation system of logistics outsourcing in FMCG enterprises to the farmer spring company and obtains the general risk level and the key risk of company for verifying the rationality of the evaluation system.Finally,it raises risk management suggestions aiming at the important risks faced by FMCG enterprises,according to the key risk identified by the FMCG evaluation system.