Bussiness Model And Corporate Performance The Case Study Of Gree Electric Applances

Business model is conceptual tools of a set of elements and relationships,It emphasizes that a system method to explain how to run a business,At the same time it is also the core logic of creating value.Business model run through each growth stage of enterprise.Small businesses,Listed Companies and Multinational Enterprise Groups,All have a set of optimal or substandard management pattern.A successful business model on describing the enterprise as a whole system,including the value creation and valve to obtain two kings of mechanism,at the same time,it has a dynamic and unique.In the actual development,Structure of Business model is the top-level design,not only can cultivate and develop the ability of the enterprise,also can full display to enterprise’s ability,it will drive an enterprise achieve sustained profitability and rapid growth;It is also is the rule of scientific development,Highly guiding the overall strategy of the enterprise.So Study the construction of a business model can improve the ability of the enterprise and promote enterprise development.This article attempts to study enterprise management mode from aspects,it is concluded that the enlightenment can be used for reference.This paper selects Gree Electric Appliances as the case company.In summary induction before scholars for the business model of the elements on the basis of the analysis,select the positioning strategy,business process,core competence and profit model of four elements as the analysis framework of elements.Gree electric appliances begin to enter the phase transformation and upgrading after 2012,actively explore international market,implement the strategy of pluralistic management,and adopt the management mode of zero coupon debt.This paper analyzes the business model elements of the Gree electric appliances,to make the analysis and evaluation on the advantages and disadvantages of the Gree electric appliances business models,and provide some reference opinions for management pattern choice for the other home appliance industry.After the analysis of the business model elements,this article through analysis of the financial data and financial index of Gree,summary the influence between business model and corporate performance.At the same time this paper will compare and analysis financial performance between Gree and Midea,Gree electric appliances business model a more intuitive the impact on financial performance.After the study,This paper got the following conclusions:(1)Gree electric appliances should adhere to the limited related diversification with core expertise and core industry support;(2)Gree should be optimized to obtain more profit growth point;(3)Gree should promote online sales channel integration,build a convenient 020 integrated channels.According to the analysis,this paper get accounting enlightenment is as follows:(1)Financial policy should support the company’s operating strategy;(2)Analysis of the Financial performance helps to improve the business model.