Customer Relationship Management(CRM) System In The Application Of Novartis Strategy Research

With the change of market system in twenty-first Century,the modern pharmaceutical enterprises increasingly tough competition fierce,the multinational enterprise business development,business transformation,more is facing many new challenges,namely how to maintain the original object groups,develop new customers,increase business scale development efforts,and establish friendly market at home and abroad cooperation,it has become the key industry primary face.Therefore,to study and analyze the customer relationship system,help multinational pharmaceutical companies to optimize the strategic path,to establish a stable and harmonious market cooperation,and to deepen its reform and development,the sustainable development and lay a solid basis.In view of the above background,this paper is mainly based on the scientific research attitude,rigorous research,in the case of Hua Pharmaceutical Co.Ltd.China Nobel,the current customer management system of the company,launched a detailed analysis and research.In the course of the study,mainly from the point of view of marketing management,and using a variety of research methods,combined with domestic and foreign research materials,excellent theoretical methods,to carry out a detailed study.Including the current relationship between management system of the company existing customers: data input and authenticity;coordination process and CRM system;acceptance of CRM system management;CRM system stability etc..In this regard,the author on the basis of the above studies,provide improvement strategy and the corresponding optimization ideas,such as adjusting the operation process,to establish a scientific enterprise culture,establish a scientific management system and the work of management and so on.Specifically,this article focuses on the study of the relationship between the management of Novartis customers,and focus on the company's actual situation and the needs of business development,strategic development goals,to develop the research framework.In addition,at the time of the study,combined with China's pharmaceutical industry development law,to the company's CRM system to conduct a comprehensive optimization,in order to implement the scientific and effective improvement purpose,to explore the Novartis business development needs,and can promote the customer relationship management system of new system,new method.I hope that through this study,to related enterprises,and provide reference,and promote the healthy development of China's multinational enterprises,which therefore,this paper studies on the future,also has certain practical significance.I believe that with the improvement of the level of domestic economic development,the domestic pharmaceutical industry will also have a better space for development.