The Competitiveness Evaluation And Countermeasures Research Of L Company

Since the 21st century, China's enterprises facing unprecedented complex competition environment. In the increasingly fierce market competition environment,enterprise want to become bigger and stronger, to maintain long-term competitive advantage. The formation of enterprise competitiveness is a long-term process of accumulation of precipitation, will not happen overnight to take shortcuts. L company is the city's medical software industry leader,. But as the increase of software enterprise, also has brought the fierce competition, L company brings out the competitive disadvantage. Based on L company as the research object, through the analysis of L company more in-depth, enterprise competitiveness evaluation index system is constructed, and then using the factor analysis method to evaluate L company competitiveness, L company's comprehensive competitiveness evaluation results are obtained. Through the analysis of the evaluation results, it is concluded that the main factors influencing the competitiveness of L company, points out the deficiency of L company competitiveness, and put forward countermeasures based on the evaluation of L company competitiveness, make L company can enhance competitiveness to the healthy and rapid development. On the one hand, from the perspective of theoretical research, this paper builds evaluation index system of enterprise competitiveness, to enrich the content of research on improving the theory of enterprise competitiveness evaluation, has certain theoretical research significance;On the other hand, based on the relevant data of L company, this paper made an evaluation of the competitiveness of L company, thus puts forward some countermeasures to improve competitiveness, has a certain practical guiding significance. At the same time, the countermeasures of L company, improve the competitiveness can also has guidance and reference value to other related enterprises.