Research On Evaluation And Promotion Of Shandong Regional Competitiveness Of Shaanxi REP Company

In the face of increasingly fierce competition in the market economy environment,the enterprise should through experience own ability and the ability to integrate their own resources and external resources,and fully utilize,on the basis of creating value for customers,customers and realize their own win,enhance their competitiveness.The competitiveness of enterprises determines the survival,development and success of enterprises.To be able to more efficiently than other enterprises to the market to provide equipment and services,and their ability to win greater development,the enterprise must through the use of its own strategy,tactics and relative to competitors have more ways to boost productivity,continue to enhance their own competitiveness,in order to achieve effective competition in the market the purpose of.With the acceleration of economic development and the integration of the global economy,the rapid development of China's power industry has resulted in a sharp increase in the demand for power equipment and ancillary facilities.Because of China's vast territory,uneven distribution of energy,the traditional local power plant for the geoelectro,coal field long-distance transport,not only a waste of manpower and material resources,and has caused environmental pollution,so the national grid proposed Kengkou power plant and long distance transmission method.High voltage and extra high voltage power construction has no ready-made rules to follow,and can only grope forward,but it also contains a lot of opportunities for development.Shaanxi Shan Pu company equipment Co.Ltd.(hereinafter referred to as the general electric power equipment company)is a service supporting enterprise,also give oneself put forward higher requirements,set up scientific research team,increases the strength of infrastructure software,establish a rapid response mechanism,enhance their competitiveness,ready to meet the social opportunities and challenge.This paper discusses the basic theory of enterprise competitiveness,introduces the main evaluation on the competitiveness of enterprises at home and abroad about the theory of enterprise competitiveness at home and abroad,internal factors and external factors affecting the competitiveness of enterprises.According to the actual situation of Shaanxi Pu company in Shandong area,through the SWOT of Shaanxi Pu company in Shandong area,the external competitive environment and Shaanxi Pu company Shandong area analysis,identification of Shaanxi Pu company in Shandong's own advantages and disadvantages,and the environment has brought opportunities and threats for the development of the business areas to lay a solid on the basis of.In order to have a more comprehensive and detailed,in-depth understanding of the competitiveness of the Shandong region of Shaanxi Pu company,and can provide the correct direction and reasonable measures to enhance the competitiveness of the Shaanxi Pu company in Shandong,according to Shan Pu company in Shandong as the research object,according to the relevant market survey and data,in-depth understanding of there are specific conditions in the electric power industry of Shaanxi Pu company in Shandong and Shaanxi Pu company in Shandong area,the evaluation index system of enterprise competitiveness,the weights using AHP method to determine the competitiveness of enterprises in Shaanxi Pu company in Shandong area of each index,and then makes a comprehensive evaluation on the construction of Shaanxi Pu company in Shandong competitiveness index using fuzzy evaluation by law,the interpretation structure model to identify the key factors affect the competitiveness of the Shandong region of Shaanxi general company.The countermeasures to enhance the competitiveness of the Shandong region of Shaanxi Pu company in the face of Shaanxi company in Shandong PU Rigid organizational structure,the quality of enterprise decision-making and management process of low efficiency is not high,the level of management,sales channels and customer service ability is not strong practical,concrete countermeasures from the adjustment of the organizational structure,strengthen internal management,strengthen marketing management etc.to enhance the competitiveness of the Shandong region of Shaanxi general company.