Research On Development Strategy For Sino-Russian Cross-border E-commerce

The relationship of Sino Russian economic and trade has a good foundation and a huge space for development.But in view of data for recent years,the development of Sino Russian trade has not reached the desired level.Russia’s accession into WTO provide China and Russia with a new historical opportunity.Bilateral trade market will be more standardized and transparent,and trade environment will have greater improvement.The Sino Russian cross-border e-commerce as a new trade mode can effectively integrate resources and reduce the cost,promote the innovative development of Sino Russian trade.But the current Sino Russian cross-border e-commerce is still at the beginning stage,and there are still many problems and challenges,such as confused mode of payment,imperfect credit system,and weak logistics.Establishing the effective and feasible development strategy can promote the sustainable development of Sino Russian cross-border e-commerce,to improve the bilateral trade between China and Russia.This paper reviewed the domestic and foreign research status,based on relevant legislation on cross-border e-commerce between China and Russia,analyzed present situation and developing tendency of e-commerce in China and Russia,used grounded theory to analyze influencing factors of development for Sino Russian cross-border e-commerce qualitatively,used SEM to analyze influencing factors of development for sino Sino Russian cross-border e-commerce quantitatively,demonstrated influencing degree and acting path of different influencing factors to development for Sino Russian cross-border e-commerce,and finally made the development strategy for Sino Russian cross-border e-commerce according influencing degree of different influencing factors to development for Sino Russian cross-border e-commerce and SWOT model,and put forward backup measures,offering proposal for pushing forward Sino Russian cross-border e-commerce.The research includes the following aspects:(1)Analyzed present situation and developing tendency of e-commerce in China and Russia from legislation,network environment,online shopping customers and online shopping amount;(2)Investigated enterprises engaged in Sino Russian cross-border e-commerce,involved in the discussions among universities,enterprises and governments,used grounded theory to analyze influencing factors of development for Sino Russian cross-border e-commerce qualitatively,built the influencing factors model of development for sino Sino Russian cross-border e-commerce;(3)Put forward hypotheses about influencing factors of development for Sino Russian cross-border e-commerce,collected data through the questionnaire survey,used scientific statistical method to test reliability and validity of the questionnaire data,testified hypotheses among different variables,built SEM and modified it according modification indices,analyzed significant level of influencing factors aimed to provide scientific basis for development strategy making;(4)Made clear the goals of development strategy for Sino Russian cross-border e-commerce,made the framwork of development strategy,determined the keys of development strategy,and put forward backup measures.