Research On Development Strategy Of Landscape Design Company

With the steady improvement of living standard, great changes have taken place in people's life and living environment,people's aesthetic requirements are increasingly strong, the landscape design industry have achieved rapid development, landscape design companies also have got great progress. Enterprise development strategy is of uttermost importance in the long-term healthy and stable development of the company, which is directly related to the survival of enterprises.The paper takes A Landscape Design Company as the research object, A Company is a small and medium-sized landscape design company with rapid development, which is facing such a problem as how to draw up enterprise development strategy. Firstly,this paper introduces the background and significance of the topic, and introduces the status quo of the researches at home and abroad. After detailed analysis of the strategy and methods to be used, including PEST and SWOT, theory of development strategy of A Landscape Design Company, and then systematically analyzes the internal and external environment of A Company, finds out the main factors affecting the development of A Company, and based on this, it uses SWOT analysis, makes a study of the strategic location and strategic target of A Company, then it has the strategy selection for A Company, finally puts forward the ways of the strategy implementation, including the implementation of corporate culture construction, the promotion of company's brand strategy, the talent strategy, and the service strategy implementation in detail. The paper aims to provide a reliable reference for the development of A Company.