Research On The Development Strategy Of DL Landscape Company

With the development of economy and society, and the improvement of people’s livingstandards, China’s landscaping industry ushered in a very favorable development opportunity.DL Co. Ltd. had survived in the fierce competition in the market and became a gradual grandlandscape company. Facing the new situation with opportunities and challenges, DL Co. Ltd.has to design its operating strategic and improve its management ability, to achieve astrategic transformation growth.This article mainly takesDL Co. Ltd. as the object of study. On the basis of the review ofrelevant literature, it uses the strategic management theory to study the company’s operatingstrategy. First, with the PEST analysis and SWOT methods, it analyzesDL Co.Ltd.’smacroscopic environment and industry competition environment, and then analyzesthe enterprises from the internal of the operational capacity. Second, using the methodSWOT Analysis, it studies the internal strengths and weaknesses and external opportunitiesand threats of DL Co. Ltd., and the SWOT Analysis Matrix is constructed. Uponthis, thecompany’s vision, mission and development goals are proposed, after which the functionalstrategy, competition strategy and growth strategy are puttingforward. Finally, it expoundsthe strategy implementation and control of DL Co. Ltd.’s strategy, and proposes the ways ofrecycling the organization structure, consummating the human resource management system,strengthening the innovation of technology and service, establishing an effective financialsupporting system, and building a strategic evaluation system.The conclusions of this article will play an important role in DL Co. Ltd.’slong-termdevelopment. It is of great significance to the implement of DL Co. Ltd.’s strategicmanagement. At the same time, it also has a certain reference value for other companies inthis industry.