Research On The Sustainability Of The Internet Money Fund's Profit Model

Internet money funds,as a new thing in the financial world,have been developed rapidly with the help of Internet technology.At the beginning of the year,the rationality of the Internet money fund was widely discussed and studied by domestic experts.The research focuses on the advantages of the Internet money fund products,the absence of relevant laws and the three aspects of the existing financial system.But the prospects for the industry itself is very scarce,so this article will be for the industry profit model in its sustainability problems existing in the development of analysis in order to study about the outlook for the industry,and provide corresponding Suggestions according to the analysis.Involved in this paper to study the topic of Internet fund,and on the profit-making mode of finance arranges these two important concepts related research,this paper provided the applicable specific concept.Because the Internet fund industry is in the emerging world,there is still debate about the definition of the relevant concepts.Then,the research on the contents of the research on Internet funds is carried out,which is the theoretical basis for the later case analysis.This section summarizes the method of financing,the investment method,the arbitrage mechanism and the four aspects of sustainability.In addition,the literature review section also analyzes the relevant research of the foreign Internet fund PAYPALY and the empirical case enterprises used in this article.Core part of the article will take the treasure case-celestica fund balance the profit pattern of monetary fund for the case study on various aspects of the problems in the key point,mainly through the capital source,profit source,operation system these three aspects to explore the sustainability of its existence.The analysis of the relevant data in the case is intended to reinforce the argument based on theoretical research.On the analysis of the sustainability of necessity as the main measure,finally the conclusion of study on the systematic induction and summary,analysis the condition of sustainable and logic,and based on this,financing,investment,carry three aspects corresponding to the analysis of the above,on the premise of grasping the key element for the healthy development of Internet currency funds in China.