Research On The Profit Model Of Car-sharing And Its Sustainability Evaluation

With the rapid development of economy and the continuous advancement of urbanization in China,people's travel demand continues to grow and diversify.At the same time,with the new business model of "sharing economy" has begun to rise,and shared travel companies have mushroomed.The rapid development has been widely seen in the public's field in the past two years.However,behind the rapid rise of the car-sharing industries,it relies more on market investment and financing.The enterprises put a lot of money to compete for their market shares.After the huge investment,how to fill huge losses,and how to achieve ultimate profit? This issue is currently a topic worthy of discussion in the academic field.This paper briefly introduces the concepts of sharing economy,shared travel and profit model,and builds a profit model of car-sharing based on the five elements of the profit model and the characteristics of the car-sharing industry.This paper carried out a comprehensive and in-depth analysis of My Dadao enterprise,and used this as a case to fully explore its many profit points,and constructs the profit model framework.This paper establishes the sustainability evaluation index system of the profit model of My Dadao,and then uses the analytic hierarchy process to determine the impact weight of each indicator.Finally,the fuzzy comprehensive method is used to evaluate and analyze the car-sharing profit model,and the optimization suggestions and opinions are put forward.I hope to provide theoretical and practical support for other car-sharing enterprises in establishing and expanding their own profit models.