Research Of Marketing Strategy On Communication Construction Of China Telecom Construction3^rd Engineering Co.,ltd Anhui Branch

With the marketing strategy model transforming, the21st century is an erafull of opportunities and challenges. From the corporate point of view,marketing, especially marketing strategy, has impacted greatly on company’sgrowth and development directly.Therefore it’s worth high attention.Whilehow to draw up and implement marketing strategy is a acknowledged problemfor all enterprises. To achieve sustainable development in different marketconditions,one of the most complex and difficult thing is how to make marketsegmentation, target market selection and market positioning,which determineswhat kind of marketing strategy we should choose.With comprehensivetechnology and rich resource in the industy, China Telecom Construction3rdEngineering Co.,Ltd Anhui Branch,serving for the communication constructionmarket of Anhui, can provide integrated services,including construction,design, maintenance and so on. The company is still in its initial stage onmarketing strategy management,.It’s marketing strategy ideas and experiencesare immature,.And the practice of marketing strategy design has shown manyproblems, such as the emphasis on short-term market interest,the neglect ofstrategic planning and long-term interest, the deficiency in security measuresand the indistinction of external staff orientation and career developmentpath.Their reactions to market dynamics and competitors are insensitive. Someshortcomings also present in marketing strategy system mechanism which isbased on market share and project rate of return. Employees’ job performancecan be difficult to assess in quantity etc. From the marketing strategy management theory start,this paper analyses China Telecom Construction3rdEngineering Co.,Ltd Anhui Branch’s marketing strategy design andimplement,and identifies the main problems in marketing strategymanagement.Combining with analysis of the company’s internal and externalenvironment and industry environment, it proposed the establishment ofstrategic framework such as market segmentation, target market selection andmarket position.Some suggestions for improvement in risk control andrequirement for practice of the cost leadership strategy, differentiation strategy,target concentration strategy are elaborated pertinently.All above will helpChina Telecom Construction3rdEngineering Co.,Ltd Anhui Branch’s marketingstrategy management system to be more scientific and reasonable,makingcontribution to the sustainable development of the company.