Research On Wealth Operation Model Construction Of GH Security Company

Wealth management is one of the basic management of securities companies, playing animportant role in corporate management. The securities industry is a capital-intensivehigh-input high-yield high-risk industry, while demand for capital wealth management is high.How to achieve customer service and increase customer profitability through effective assetwealth management model is an important and complex system project. With the rapiddevelopment of domestic economy, the rapid growth of high net worth market customers,constantly increasing the pursuit of wealth management clients, besides, the states constantintroduction of encouraging policy, result in strong demand of the wealth management market.However, many problems still exist in the wealth management of Chinese securitiescompanies, such as serious product homogeneity, lack of innovation and lack of professionaltalent reserve. So how to meet customer requirement, to promote the development of China’swealth management, and to promote securities firms to transform and upgrade the wealthmanagement mode appears to be extremely important.This paper first analyzes the domestic and foreign research status of wealth management,expounds the concept and related theory wealth management. The existing problems onsecurity’s wealth management are found out by analyzing the characteristics of securityindustry and securities companies’ management. On the basis of problem analysis, theconstruction mode of wealth management are studied and designed for the securitiescompanies. In the overall design framework, horizontal analysis on several securities listingcorporation wealth management leads to a conclusion suitable for effective improvement onthe wealth management construction mode. Through SWOT analyzing method, the effectiveimprovement on the customer market segmentation, product design innovation, professionalmanagement team, organization structure is analyzed in the GH security company. In the end,on the basis of above analysis, the policy recommendations and specific measures aresummarized from the four aspects of customer management, product management, teambuilding and the organization construction.