| The bridge to teach the toy industry was founded in the last century,70 s,after the80 s development stage and the mature stage of 90 s.Teach the toy industry has become one of the pillar industries in Yongjia County,Wenzhou City,under the bridge to become one of the 12 major commodity production base,the province's only one to teach the professional market for toy production.Here more than 480 tutor toy manufacturer,product categories up to more than 10000,the output accounted for nearly 60% of the national educational toys market,and nearly 30% of the toy products exported to Europe,Australia,Southeast Asia,Middle East and other countries and regions.Wenzhou city Yongjia county bridge town has become worthy of the name "China teaching toy",the progress of the times and the development of electronic commerce,teaching research on the e-commerce strategy of the toy industry at this time highlights the more important.This article from the status of the background,purpose and significance to the development of county economy,industrial transformation and upgrading strategies to support e-commerce marketing strategy of Yongjia city Wenzhou county bridge town toy industry development and educational toy industry e-commerce development is studied.By using the method of case study,information theory research method,action research method,the reason analysis of the bridge in the town has become the first Taobao town of Wenzhou City,and find out the secret,discovered the law of development;tracking Taobao under the bridge town business success,dynamic role of government plays in the process;and return to practice based on our research results,so as to guide,promote the sustainable development of the town of electronic commerce under the bridge;and then found the bridge in the town of teaching weaknesses and difficulties of e-commerce development of the toy industry;finally written papers and research reports and other materials,hoping to help the industry to improve progress. |
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