Marketing Strategies Research Of Taobao Shop Qinfangyuan

With the development of the Internet and Electronic Commerce,more and more consumers begin to do electronic shopping. The way of communication and business modes have been changed,so as to the way of consumer’s shop.More and more internet users are accustomed to the transparent price and convenience of online shopping.There is one Online shopping consumer in four of China’s current Internet users,while in Europe and South Korea and other countries with high internet penetration,this ratio can reach two thirds of internet users.There are both opportunities and threats in the Internet environment for Taobao Shop Qinfangyuan.This text regards Taobao Shop Qinfangyuan as the research object and research contents,as the theoretical foundation by analysis of consumer behaviour,STP theory and marketing strategy theory,through analysis of the products at the present internal and outside environment,study subdividing the market of the products,choose the market of goal, confirm the market orientation of the company products.Describe Taobao Shop Qinfangyuan marketing strategy association of product from products strategy,price strategy, distribute strategy and promotion strategy,give the suggestion of implementing to guarantee the marketing strategy.