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The Digital Phenomenon:A Venture Proposal Designed For SMEs

Posted on:2018-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:Juan Martin Bellido AriasFull Text:PDF
GTID:2359330518986838Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This research aims to contribute to the discussion regarding the implementation and evolution of digital information in business.The essay will begin with a complete academic review of the phenomena of digitization in economy,society and business.As result of an intense investigation,this paper will propose a new interpretation on modern patterns of disruption caused by the use of digital information in companies.In this sense,it will be argued a specific path this transformation process will followin the upcoming future.Finally,as a practical implication of those theoreticalassumptions,it will be presented a business project to fulfil the presumed need thatmight be emerging in nowadays business world.
Keywords/Search Tags:Digital Information, Digital Marketing, Innovation, SMEs, Business Suggestion
PDF Full Text Request
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