Research Of Development Strategy Of GLF Suzhou Company

In recent years,with the country's real estate market and the strong development of urban construction in full swing,the pump industry as a basic industry has also been rapid development.The market demand for water pump products also increased,the demand for water pump products with the application of the environment is also more and more.GLF Pumps Suzhou,as the world's leading manufacturer of water pumps,the result of GLF pumps' production and sales expansion is that the Group's turnover is growing at the same time,while profit is declining,which puts pressure on GLF pumps.With the changes in the market and the competitive environment,GLF pumps Suzhou companies should make adjustments to future strategies.This article is based on this,made a GLF pump Suzhou company's strategic analysis and design.First of all,the introduction part introduces the research background and significance of this thesis,as well as the research purpose and method,and introduces the current situation of related industry at home and abroad.Then,some theoretical basis and basic analysis methods are briefly introduced.Then,the paper analyzes the external environment and internal environment of the company,through the use of the overall business environment PEST analysis method,the market and the competitive environment,the Michael Porter's five force model,the industry environment analysis,the external factor EFE matrix,the GLF pump Suzhou company The external environment was analyzed and evaluated.Thirdly,the internal factors of GLF pump Suzhou are analyzed through the use of value chain analysis,including basic activities and auxiliary activities,internal factor evaluation matrix.Finally,on the basis of the above analysis,the company in the future development should take aggressive strategy.After the development of GLF pump Suzhou company's corporate strategy,corporate vision,mission and so on.Based on the GLF pump Suzhou company's aggressive development strategy of the study,put forward specific strategies to implement measures and recommendations to protect.Finally,this paper summarizes and prospects.According to the results of this paper,GLF pumps Suzhou company's future strategy is the core of the core products,improve brand value,focus on high-end market.On the basis of this core strategy,it is divided into three parts,namely,strategic adjustment stage,identification of core business,elimination of non-potential business;strategic layout stage,focus and transfer to high value-added projects;strategic development stage,Improve product competitiveness.In this core strategy and strategic steps,we have continued to elaborate some specific strategies for strategy implementation,including product strategy,production operation strategy,supply chain strategy,organizational structure strategy,human resource strategy,etc.In addition,there are some strategies to implement safeguard measures,including institutional security,strengthen the management of managers,strengthen information management and so on.